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Oct 2008

Biddiscombe Releases Organic Sunless Solutions for VersaSpa® Tanning Booths

Biddiscombe International, LLC, a Florida based formulator and manufacturer of skin care and other products, is pleased to announce that it has released two new organic-based solutions specifically designed for use in VersaSpa® spray tanning booths and marketed as a viable alternative to that being distributed by the booth manufacturer.

“Individual owners of VersaSpa spray booths asked Biddiscombe as an innovative developer of sunless tanning products and spray solutions to create a high quality solution that would work well in their booths and that would improve the profits derived from the units” said Roxie Cariere, head of sales.  “The booth owners wanted choice and manufacturer’s direct pricing and we delivered.  We can offer owners huge savings.” 

VersaSpa tanning booths are made by MT Manufacturing.  Biddiscombe’s S4200 program is an independent product offering and is not affiliated with or part of MT Manufacturing, the owner of the VersaSpa trademark.

Biddiscombe utilized it capabilities with organic products by creating the S4200 Solutions containing predominantly natural ingredients and including EcoCert approved dihydroxyacetone (DHA), the key tanning ingredient.  Cariere noted “the response has been terrific even though the product has just been introduced.  The booth side of the sunless tanning business comprises over 75% of sunless spray volume and it appears that VersaSpa is becoming the dominant booth.  Biddiscombe as a manufacturer of solutions is strategically focusing on this market segment.” 

The S4200 solution is available in bronzer and clear formulations. Biddiscombe’s S4200 program is initially structured as a refill program and development work is concluding on a bag-in-box system with a release expected in early 2009.  John Melville, Biddiscombe’s President, stated “when we started our development work it was clear to us that bag-in-box was the logical place to go as the next generation of packaging.  It is environmentally friendlier than the current jugs, protects the solution from air and is less messy.”